You weren't the problem. The bra was.
About Us
The idea
"When people ask how the idea for our bra measurement innovation came to be, I always say it started with my bra drawer."
~ Lindsey D'Antonio, Founder and CEO
One day, my husband asked why it was overflowing with bras—most of them still had tags. The truth? I’d been buying personalized bras based on a measurement I was given at the most well-known lingerie store in the world. I trusted they knew what they were doing. I assumed the size they gave me was correct. But I was so wrong. I’d buy several cute styles in different colors—especially when they offered deals for buying multiples. At $60 to $80 each, I wanted to make sure I got it right. But when I got home and tried them on, each one fit differently. Some were too tight, others too loose, and none felt quite right. It turns out, I’m not alone. Most women I’ve talked to have the same story—and just like me, they have two or three “go-to” bras that actually fit and feel good. The problem? Traditional measuring methods assume symmetry, but no two breasts are exactly the same. That’s when the idea struck: what if there was a new way to measure—one that treated each breast individually—to create a bra that truly fits? And by “fits,” I mean comfortably. Because a perfect fit should feel like it was made just for you—because it was.
Why we believe in this-
In April 2021, we were granted a U.S. patent for the gāge measuring method — the first of its kind to account for individual differences in breast shape and size. After five years of development, drawings, models, and prototypes, the idea that started in a bra drawer is becoming a product that will change how women shop for women's lingerie solutions forever.